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Question: The number of the first print run has been decreasing in past years. Why?

Answer: There used to be a large number of outside sales representatives working for the publishers. Nowadays, there are only a few sales representatives and key account managers in contact with retail.

Outside sales reps chased the retail months before a new publication to place their advance orders. The orders were reliable enough for the publisher to plan a generous first printing, usually double the amount of the advance orders. Representatives and

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key account managers these days work with bookstore chains and their chief buyers, who normally only place their advance orders shortly before a book's publication date - to make sure the title will be available.

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